Like... literally. This isn't a metaphorical launch, the way a designer launches a new line. They're literally launching their new single to space. Why? Because they can. (That's the best reason I can come up with.)

Yes, on Friday (March 1), Mars will send "Up In The Air" — the first single off their upcoming album — into the stratosphere, placing it aboard a SpaceX rocket that will blast off from Cape Canaveral, Florida and dock with the International Space Station.

The rocket will be carrying a Dragon cargo capsule loaded with more than 1,200 pounds of scientific experiments, equipment and the first copy of "Up In The Air." The launch is scheduled for 10:10 a.m. ET, and fans can watch it all unfold at NASA's official site.

Then, on Monday, March 18, Mars will visit NASA's mission control complex in Houston, where they'll conduct a live Q&A with Tom Marshburn, one of the astronauts aboard the International Space Station. The chat will be broadcast on the band's website, and fans will also be able to hear "Up In The Air" for the first time. On Tuesday, March 19, the single will be made available to purchase through digital retailers.

They guys in the band do love them some Houston! I'm glad they'll be visiting our city, even if it's just to talk to a guy in outer space. We're still waiting on an official release date and title for their next album. (MTV)