Could it be that the craft movement is finally showing an impact amongst beer drinkers?
The website 24/7 Wall Street looked at beer sales data from the past six years and found eight American beers that have all seen DISASTROUS drops in sales.
They're not saying these beers are definitely going to go extinct . . . but if people don't start drinking them again, this could be Twinkies all over again. Here are the eight American beers that might a thing of the past.
#1.) Michelob. 72% drop in sales since 2006.
#2.) Michelob Light. 66% drop.
#3.) Budweiser Select. 61% drop.
#4.) Milwaukee's Best. 57% drop.
#5.) Old Milwaukee. 53% drop.
#6.) Miller Genuine Draft. 52% drop.
#7.) Miller High Life Light. 38% drop.
#8.) Milwaukee's Best Light. 36% drop.
Of imported beers, Amstel Light had the biggest drop in the past six years, down 48%.
And while all these beers have been plummeting, a few beers are SKYROCKETING in popularity.
Bud Light Platinum is less than one year old, but has outperformed expectations. Shock Top has more than doubled in sales. And Blue Moon is also doing its best sales ever. It interesting to note a couple of these beers are targeted toward craft drinkers.