SQUOOB: A look once favoured by Edwardian ladies, the phenomenon has a new name thanks to British newspaper, The Sun. Coined the “squoob,” it is the busty result of squishing an hourglass figure into a tight corset-style dress. A mid-boob tourniquet if you will. The squoob dominated at the Golden Globes and SAG award ceremonies this year and Christina Hendricks and Sofia Vergara are both repeat offenders.